Our limited edition packaging for Tennent’s Lager has been shortlisted in the Marketing Society Star Awards 2018. The packaging has already won two awards, gold at the European Flexographic Industry Awards 2017 and bronze at International Beer Challenge 2017, including entries from more than 100 countries worldwide.
The designs drew from the brand’s experience and expertise of brewing on the same site for almost 500 years. The labels themselves, which we recreated from scratch, took inspiration from original bottles, during an era when Tennent’s was the world’s largest exporter of beer.
On its initial release, 200,000 bottles of the Heritage Series were sold, becoming the most successful of Tennent’s limited edition packs.