BBC Radio 1Xtra Live.

The best in bass and beats for the BBC.

BBC Radio 1Xtra champions artists from genres including Hip Hop, Grime and R&B. This year we led the creative direction for the branding and promotional campaign for its annual 1Xtra Live event in Birmingham.

Inspired by the music, the artwork took on a luxuriously brash aesthetic. We created a repeating 1XL monogram pattern rendered in a rich gold with highlights of Radio 1Xtra’s core cyan and red colour palette.

Faron McKenzie, Marketing Manager

“As always, you exceed expectations.”

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13 Minutes to the Moon.

BBC World Service

New look, same old Storyville.

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