BBC Radio 1Xtra Live.
The best in bass and beats for the BBC.
BBC Radio 1Xtra champions artists from genres including Hip Hop, Grime and R&B. This year we led the creative direction for the branding and promotional campaign for its annual 1Xtra Live event in Birmingham.
Inspired by the music, the artwork took on a luxuriously brash aesthetic. We created a repeating 1XL monogram pattern rendered in a rich gold with highlights of Radio 1Xtra’s core cyan and red colour palette.
Faron McKenzie, Marketing Manager
“As always, you exceed expectations.”