The luxury of time.
We repositioned Bowmore to leverage its core assets; the world's oldest Scotch whisky maturation warehouse and peerless expertise, skill and ability to consistently mature high age statement single malts of outstanding quality.
We developed the core-concept around the value of time - centuries of Bowmore maturation expertise and flavour-defining time well spent in the No.1 Vaults, Bowmore's legendary Islay maturation warehouse. The Bowmore consumer also appreciates the value of time and relishes the opportunity to savour it with Bowmore.
Having developed the concept, we created the master visual and the brand and activation toolkits, spearheading the global roll out of Bowmore point of sale in Global Travel Retail and international markets.