New ciderhouse brand rules.

Rebranding Bulmers.

Following an unsuccessful rebrand and a downturn in sales, we were tasked with revitalising Bulmers and helping it rediscover its status as Ireland's favourite cider.

We ironed out some typographical issues with the old wordmarque, created new visual assets to reinforce the unique Bulmers  recipe and process, and brought back the heritage colour palette with added zest. 

With an ever-growing range and the Magners sister-brand to consider, we brought all of the assets together in a brand toolkit to ensure consistent activation and expansion.

Applecart rocked?

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Contact

Heavenly Heverlee.

C&C Group

The Maritime Malt.

Inverhouse Distillers