Good Nude Food

We created the identity and product packaging for this vegan food start-up.

Promoting ‘good gut health’, Good Nude Food make a range of naturally fermented sauerkrauts. They are dedicated to creating healthy and modern food products that allow you to incorporate a little bit of probiotic into everyday meals, with a promise to never use artificial additives or preservatives. We began by creating a checkmark to show this commitment to transparency, and highlight sauerkraut’s healthy credentials. This mark is their guarantee of honest, natural ingredients.

The Good Nude Food Superkraut range is comprised of three nutritious, delicious sauerkrauts. In addition to being packed full of naturally occurring good bacteria, each recipe includes superfoods to increase the nutritional benefits, with all ingredients guaranteed fresh and locally-sourced.

To differentiate each flavour we created a series of illustrative backgrounds in-house to give consumers an immediate visual reference on shelf of the contents of each product in the range. Using a bright, bold style gives each pack a modern feel and strong standout amongst the competition.

Marrying the striking illustrations with clean, contemporary typography makes for a bold statement and an easily recognised range system.

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