We repackaged the Highland Spring glass range.
Tasked with modernising the packaging, we proposed a move away from the previously-used tartan (research showed that the word 'Highland' was sufficient to communicate its provenance) and brought the sparkling and still glass ranges in line with the new master brand hierarchy. We introduced more premium cues and re-set the typography to increase shelf standout.
"I worked closely with D8 to repackage the Highland Spring glass range. Their design expertise, knowledge of materials and production processes were invaluable assets in creating new packaging that delivers our business objectives."
Mike Buckland, Senior Marketing Manager - Innovation Pack and Product, Highland Spring Limited