Tennent's Lager fount
Our new, world-first bar fount for Tennent’s Lager, designed to drive sales and change the on-trade conversation, represents a multi-million pound investment for Scotland's best-selling pint.
In one of the most competitive, crowded markets around, increasingly challenged by fluctuating price points, market shifts and cultural trends, innovation is often the edge.
Hyper-localisation, personalisation and occasionality are key themes as we help Tennent’s connect with new markets in meaningful ways at all times without alienating existing consumers.
We were challenged to create a solution that would achieve increased on-bar visibility and allow for flexibility and targeting of messaging.
Developed in tandem with the cutting edge manufacturing techniques of ADS2 Brands, a completely unique vac-formed lens is interchangeable at the turn of a screw. An LED studded body and illuminated red T make each design shine and drives maximum standout for brand recognition.
In a contracting category, the on-trade sales of Tennent's Lager had increased by 4.4% at the time of writing.
Tennent’s Marketing Director Paul Condron said:
“From first discussions with D8 we knew we had an opportunity to re-energise how the brand is presented on the bar. It was a great experience working with D8; the finished product has exceeded our expectations and the reaction from customers and consumers to this innovation has been incredible.”