We created a campaign to boost ticket sales and support the international matchday experience during a record-breaking rugby year.
We developed the creative concept around #OurDay - a campaign to promote the full matchday experience at Murrayfield and other Scottish stadia and boost ticket sales for the autumn internationals. We began by art directing and shooting portraits of the Scotland team members.
We developed a flexible, atmospheric, colour-tinted collage-based concept, allowing us to switch the assets according to the opponents and venues, from facing up to Australia at Murrayfield to tackling Georgia at Rugby Park in Kilmarnock.
All of the matches were sell-outs and helped to contribute to a record-breaking year for Scottish Rugby, including a highest ever turnover of £51.4m.