The Lakes Distillery.
Distinctive packaging for the record and boundary-breaking English whisky distillery.
Following the successful release by The Lakes Distillery of The Lakes Genesis single malt whisky, which sold at a record average bottle price of over £900, the English whisky distillery asked us to package its Quatrefoil Collection.
Drawing on the whiskymaker's nature-inspired artistic approach, we created a concept around illustrations of iconic Lake District landmarks. The unusual label format was influenced by the unique bottle mould, which tapers to a quatrefoil base, symbolising the distillery's core beliefs of Faith, Hope, Luck and Love.
Limited to only 3,500, the collection is available to purchase exclusively from The Lakes Distillery. The first release, FAITH will be available in late 2018. The following creations of HOPE, LUCK, and LOVE will be released in 2019, 2020 and 2021.
Carefully-considered foils, embosses and varnishes were applied to the label as quality cues. Each bespoke box features a line-drawn interpretation of the landmarks, laser etched and copper in-laid, as well as a foiled quatrefoil with embossed type. When displayed together as a collection, the individual patterns combine to form one flowing landscape.